terra project
The Terra Adopt olive tree adoption project promotes a farm-to-table approach that we believe benefits both producer and consumer. By bringing people closer to the countryside through their tree adoption and receipt of their very own extra virgin olive oil, we hope to re-ignite an interest in agricultural practices and how safeguarding the countryside is essential for these time-old processes. Olive tree adoption is one way of putting farmers in control of their destinies. Positive knock-on effects are that the longevity of farming traditions and knowledge will be safeguarded and the classic rural Italian landscape, one of the mainstays of Italian tourism, will be preserved.